Kelli Eddy is the Chief Operating Officer for the Life and Wealth Companies at Farm Bureau Financial Services. The Companies offer a broad range of solutions to Farm Bureau Property and Casualty Companies across a 15-state footprint. Providing life and wealth solutions to our exclusive Property and Casualty agents optimizes the value proposition they offer to their client/members, solidifying and deepening their relationships.

Kelli’s leadership journey has not been linear, but a dynamic process of continuous growth, learning, and adaptation. It has required self-awareness, strategic thinking, resilience, the ability to inspire and influence others, and a commitment to leaving a lasting, positive impact. Kelli believes leaders are made through their experiences, the challenges they overcome, and their relentless pursuit of excellence and improvement. She believes every challenge is an opportunity and has a solution. Some take a little longer to find than others. One of her favorite sayings is “the future isn’t here, let’s create it!”